Systems-minded operations
I build systems that support the way you work
We don’t go into business dreaming of the moment we’re wrestling with Wordpress because this update messed up that plugin and now my form won’t work.
Or to spend hours writing one email sequence that felt almost like you, but in the end just didn’t quite click (and neither did your audience.)
Or to have a team that has all of your company’s incredible tips stored only in their brain to be passed on by word-of-mouth during training.
Your systems should be the stress-relieving support that creates space for you and your team to breathe, not the other way around.
What I Do
I build and manage the backend systems that let you focus on your clients instead of your tech stack.
Services include:
Website development & management (Squarespace, WordPress)
Email marketing systems & campaign management
Online course creation & launch support
Client onboarding systems & scheduling
Team operations & process design
Digital product development
Every system I create asks:
Does this actually serve your clients well?
Does it support you and your team?
Does it feel aligned with how you want to work?
Who I Work With
I work with therapists, coaches, bodyworkers, recovery centers, educators, and other conscious leaders who are ready to scale their impact without losing their soul.
You might be:
A solo practitioner who's outgrown DIY websites and spreadsheet systems
Building your first online course and feeling overwhelmed by the tech
Hiring your first team member and realizing you need actual processes
Spending more time on admin than clients and know something needs to change
Leading with your values and want systems that actually reflect how you work
It’s important to me that you care about doing good work that serves people well. If you're the kind of practitioner who thinks about consent in your email marketing, accessibility on your website, or how your scheduling affects your own nervous system, we'll probably work well together.
With extensive background in written communication and trauma healing, I understand that your systems are how you protect your energy. Each touch point that your client makes is a first impression that can build trust. I build systems with that awareness.
I Speak Both Languages
I Think in Systems
When you ask me to fix your website, I'm also thinking: how does this connect to your email list, your booking process, your client journey? Nothing exists in isolation. Wordpress reminds us often that a change in one place creates ripples everywhere else. I design with that in mind so your backend actually works together instead of fighting itself.
I Get Results
I’ve increased spa revenue by 43% through better operations and launched courses that reached thousands. I get results without aggressive bro-marketing or urgency shortcuts. I build systems that work for you because they’re designed by you. I’m just the catalyst.
I’m Your Right (or Left) Hand
I've been the Head of Customer Experience, the Operations Manager, the person who makes sure nothing falls through the cracks during a launch. I'm not here to just hand you a website and disappear. I'm here to be the backend support that lets you focus on what you're actually good at.
